But a Bloomberg analysis of Crown audience metrics shows the channel isn't as popular as Amazon says it is. Amazon says Crown is among Twitch's top 10 entertainment channels, luring tens of thousands of viewers - a feat typically equaled only by Twitch's top personalities - and is attracting such big-name advertisers as chipmaker Intel and insurer Progressive. Resembling a traditional television network, Crown offers a range of ad-supported original programming, including "Screen Invaders!," a show about mobile gaming. From a report: When Amazon launched the Crown Channel on its livestreaming platform Twitch in 2019, the e-commerce giant was looking to flex its entertainment chops in the buzzy world of video games - an arena the company had been trying to break into for years. Comparatively few people follow the Crown channel or participate in its chats - suggesting they aren't engaging with the programming.
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